Citrus is associated with freshness and purity. It is also a source of a vital nutrient and adds value to the consumer. These are the core values of Citrus Advisors.

Sanjay Sinha - Founder

Sanjay Sinha: Sanjay was till recently the CEO of L&T Mutual Fund which was known as DBS Chola Mutual Fund before it was acquired by L&T Finance in January 2010. During his 3 year stint with the company, he has managed to grow the assets under management fivefold.

Before joining DBS Cholamandalam Asset Management in September 2008, Sanjay was the Chief Investment Officer at SBI Mutual Funds.

He started his career with UTI AMC Pvt. Ltd. and was with them for over 16 years. Funds managed by him were the first few funds from UTI that won awards for their performance. Sanjay joined SBI Funds Management in 2005 (a joint venture between SBI and Societe General Asset Management (SGAM)). During this tenure, the Fund House won 34 awards in a span of 3 years i.e. from 2005 – 08 for the performance of its funds. In this period funds managed by SBI Funds Management grew from Rs 6500 crs to Rs 36000 crs.

He has managed the entire spectrum of equity funds - from exchange traded fund, index funds, diversified equity to sector funds. In UTI he has also had hands on experience in sales and marketing and operations in the initial part of his stint. He, therefore, has the unique distinction of having an experience in all the three key areas of functioning of a mutual fund – mobilization of funds, investments and investor servicing.

He is currently also an active member of Mumbai Angels.

He has also served as a Director on the Board of Association of Mutual Funds in India (AMFI)

He is an Honours Graduate in Economics from University of Delhi and a Post Graduate from IIM Calcutta.

Mamata Asthana - Technology Advisor

Mamata Asthana has over 19 years of diversified experience encompassing senior leadership roles in the IT industry .

She started her career in the Tata Group and worked at Tata Consultancy Services & Tata Infotech in different positions for over a period of 13 years. She has delivered large turn key projects using structured development methodologies. Notable among them are a large Enterprise DataWarehouse Project for a Fortune 100 US Supermarket chain and Business Intelligence (BI) Program for a Big 5 Consulting Firm. She was also advisor to a leading European Bank for setting up their BI services for Asia Pacific.

She worked for Syntel Inc in senior leadership roles in their Business Intelligence Practice. She was the BI pre-sales Head and was also the Acting BI Practice Director. She stabilised and grew the practice and ensured support for all Business Intelligence projects of Syntel across all its business verticals.

As a freelance consultant, since 2010, she has supported IT Rationalization review for large Indian General Insurance Company and a Life Insurance company with focus on cost reduction, IT architecture review, identifying process gaps and risk areas, and application optimization.

Mamata is a Math graduate with Masters in Computer Application.

Jeni Shukla - Executive Assistant to Founder

Jeni started her career as a Citigold Wealth Manager in Citibank N.A. Her responsibilities included managing client accounts, managing individual investment portfolios (risk profiling, asset allocation, product selection, portfolio review and monitoring) for HNI clients and trade advisory, forex and commercial banking for SME clients. She interned at UTI Asset Management Company in 2010 as a researcher in the PMS division.

Jeni is an MBA (Finance) from the Symbiosis Institute of Business Management. Jeni did her B.A. (Economics) from Mumbai University where she received awards and scholarships for her academic excellence and record of service. She has cleared CFA Level 1 and is currently a CFA Level 2 candidate.